Identity & ecommerce
Case Study
Identity and ecommerce design for the art subscription platform born in Barcelona: Exclusive limited editions of international artist delivered monthly.
The proposal explores the “art” concept in order to reduce it to its more harmonic expression, so it can reflect all its potential. The abstraction lends us a greater degree of neutrality, so we don’t cut across the artist’s works that are shown on the website, but nonetheless without losing identity.
The graphics goes from the very dot, as the minimal expression, to a system form of the 3 basis of every work: Dot, line and canvas, as Kandinsky said.
